Technology Acceptance Model (TAM) Study on the Use of Local Wisdom-Based Animated Videos in Majalengka for Systems of Linear Equations in Two Variables Material to Optimize Algebraic Thinking Skills

Abstract

Students’ algebraic thinking skills in understanding the topic of Systems of Linear Equations in Two Variables still need improvement, one of which can be achieved through the use of contextual and engaging learning media. In this context, an animated video based on Majalengka’s local wisdom was developed to support students’ understanding. However, the level of user acceptance of this media has not been thoroughly analyzed. This study aims to examine students’ acceptance of the media using the Technology Acceptance Model (TAM) framework, which includes Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, and Behavioral Intention to Use. This research employed a descriptive qualitative approach with a survey technique using a Likert-scale questionnaire completed by high school students after using the media. The results show that all indicators fall into the positive category, with Perceived Usefulness obtaining the highest score, indicating that students consider the media highly beneficial and easy to use in understanding Systems Of Linear Equations In Two Variables in a contextual manner. These findings suggest that integrating local wisdom into learning media can enhance student motivation and engagement, as well as provide important implications for the development of more relevant and effective learning media in the future.